LET'S TELL A GREAT STORY
LET'S TELL A GREAT STORY
Make art, not waste
Earth Month is one of ThredUp’s most ownable moments. To highlight the breadth of garments that already exist, we turned 1,000 lbs of secondhand clothes into an art installation and hosted a free show with indie artist, Laufey. A digital campaign, invited visitors to take the #IHeartThrift pledge.
the installation
Visitors walked through the “Tunnel of Pre-Loved” to experience the scale and impact of secondhand. And take selfies, naturally.
Signage and floor decal copy shared eco impact statistics & directed guests to our digital campaign for more information.
DIGITAL CAMPAIGN
To encourage more social sharing, we invited the rest of our community to participate in Earth Day by pledging to choose used over new.
Landing Page
Social
1.4M press impressions including The New York Times’ Open Thread newsletter, E! News & Yahoo
x2 SMS sign-ups for day-of event
