LET'S TELL A GREAT STORY!
LET'S TELL A GREAT STORY!
UX & CONTENT DESIGN
ThredUP (2018-2024)
Content Manager, Brand & UX
For 6 years, I owned content strategy for many product projects across app and web for ThredUp, one of the world’s largest online thrift stores. I worked with Product Designers to conduct interviews, created UX copy guidelines, explored new product features, and improved end-to-end user journeys.
Big ideas, big wins. Find out how we turned an email campaign into an annual site-wide promotional game.
We built and launched a robust rewards program to celebrate all the good they do for their wallet and the planet.
Minimize mental load, maximize rewards. A look into our onboarding strategy for a new user journey.
How do we turn customers into ThredUp cheerleaders? We gave them the ability to share curations.
