LET'S TELL A GREAT STORY!
LET'S TELL A GREAT STORY!
UPCYCLED FOR THE HOLIDAYS
In 2022, we teamed up with Zero Waste Daniel and timeless fashion icon Fran Drescher to make unique gifting sustainable and affordable. From Fran Fine-inspired coats to denim pet beds, each item was upcycled from 100% secondhand clothes. The collected generated 4X revenue compared to other campaigns, plus 39.8M total impressions, including coverage by Vogue.
39.8M total impressions
Covered by Vogue, InStyle, Vanity Fair, Adweek, and more
75% of landing page traffic came from new visitors
485 SMS sign-ups
4x revenue generated compared to other newsjack brand campaigns