LET'S TELL A GREAT STORY!
LET'S TELL A GREAT STORY!
The made-in-24-hrs sale
Things move fast in e-commerce land—especially at the end of a quarter. We put together a big sale in just a few hours. The challenge? It had to feel different from what we’ve done in the past. Brand voice should always flex, so we pushed the ThredUp tone to its cheeky limit.
SL: can this 70% off sale break the internet?
PH: Whoopsy, don’t wait to find out!
Homepage (web & app)
Paid ads (Facebook & TikTok Display)
Social story
We took a risk and it paid off! We cannot pull this lever often, but the surprise element was worth it. Sale performance was on par with our average Black Friday sale. A big win for a campaign that came together in under 24 hours.
